Australian Single Malt Whisky
Our vision is to have equity holdings, if not ownership, in several premium and super premium single malt whisky producers in Australia focusing on Tasmania.
We believe that by doing this, it will provide current craft producers a platform to increase volume and it will give each brand an ability to increase profits and distribution into the higher margin markets particularly Asia. Our strategy is to provide producers with access to marketing and financial management, which producers cannot afford individually. Improved marketing and financial management combined with premium craft product will allow producers to build and fund inventory which is a prerequisite to accessing larger markets.
We believe that a sales platform and distribution that serves international markets would achieve greater returns for individual distilleries.
Chairman, Australian Whisky Holdings